Plataformas de vigilancia, extractivismo de marcas y prácticas de cuidado en la comunidad ballroom mexicana

Abstract

The Mexican ballroom community made up of trans, transvestite and non-binary people uses sociodigital platforms to co-produce images-data and support their culture. However, its algorithmic visibility becomes surveillance and capitalist sieges that extract its data, practices, and symbolic resources to generate capital. This article analyzes both data on Instagram and interactions with brands to reveal the collaboration and care strategies that this community deploys. I use data mining software at a crossroads with digital ethnography for collection, visualization, and analysis.